Menswear Fall Fashion | CrossfitcuratorAugust 30, 2017 | Photo
I found this project in front of me while exploring new fall menswear. September has historically been a look into style. I can remember anxiously waiting for the magazines to hit the stands in my youth.
My goal was to “Let Go” and let the clothes and styling dictate the stories as they should. There are fashion photographers and photographers who photograph fashion. I’m the latter but respect fundamentals impressed on me by fashion editors.
Pre Production began by pulling clothes at Grae Clothing and pre-visualizing a deconstructed non-traditional beauty approach. Alex Priest is the “Crossfit curator”. He’s a well fit purveyor of contemporary art. Regarding overrated pieces, he states, “I look at it but it’s not like I have to see it”. Fall Men’s wear motivated the story. Aleia Frazell did abstract makeup for one beauty shot
My favorite part of any project is the subtle build of excitement as you see what you pre-visualize come together with the team. It’s especially rewarding when the models are excited about the work while I don’t even know what I’m looking at anymore.
I’m entering the project into a few relevant contests and getting them in front of fashion editors.
I would say to anyone creative, let go and find a stopping point. And if you like what you’ve done you failed.
Rag&Bone Shawl Collar Grey with Alex Mill Gloves Cashmere
James Perse Grey V Neck Heather Grey with AG Tells Modern Slim Super Black pants
Jack Spade Camo Sport Coat with Rag&Bone Denim Jeans in the studio located in Omaha, Nebraska.