Model | High Fashion PotentialFebruary 22, 2017 | Lighting
I’ve been shooting for over twenty years and during my early career I was fortunate to work in the couture fashion and beauty industry. Over those years, I’ve shot many faces and developed an acute skill in recognizing extraordinary talent. I recently met a special young girl with real potential. She’s 5’11 at fourteen years of age. She’s humble and active- known as the “Three point assassin” on her basketball team. It’s humbling to have shot a personal project for her, which you can see in a previous case study. As I anticipated, three major agencies are pitching her to sign. I’ve always like to think of myself as a mentor, explaining the importance of saying no if it doesn’t feel like the right fit. An agencies job is to place a model in the right area that suits her potential as opposed to doing what’s right for their agency. This becomes apparent right away. It’s important when testing new talent to shoot what they look like naturally without hair and make up. Often during casting and presenting talent to client, their portfolios are outdated or over stylized which doesn’t represent what you be may pre-visualizing. This test was shot in the studio a day after a conceptual fashion spot on location with her. I’ve been doing some work for a cosmetic company and I’m excited to work her on this project before her schedule priorities change in a bigger market. My focus is on youth culture including what comes naturally to me and most importantly what I’m passionate about. Some refer to this as a niche, which I think is important to realize. “Passionate thinking is a great way to live if you’re fortunate enough to realize it”. My most rewarding goal is sharing my production depth with respect to younger generations to genuinely help them, whether they be art directors, artists, crew, designers, fashion stylists , street wear designers, musicians, or talent. My door is always open and I enjoy listening.