Fashion Vignette | KaileeDecember 27, 2016 | Motion
I had done a motion spot featuring fashion designer, Dalton Taylor at a show of his first complete line. I was capturing a story of the chaos in the dressing room before the show began. One of the models, Kailee Lawerence, had a presence- it’s been my experience to recognize good talent. I could tell Dalton was drawn to her as well. I spoke with her agent about shooting a test with her for a still and motion test. My goal was to create a four-page fashion story of stills and a 2 min motion spot for personal promotion while using my experience to mentor/direct a fourteen yr old model with real potential. She’s 5’11” and has this quietly sophisticated beauty. Clothes dictate fashion stories, so I thought of a simple story portraying a girl just finishing a performance at a theater next to her hotel room. She was out of costume and unwinding then playfully auditioning different options of what to wear out on the town with her troupe. She ends up staying in and asking herself who she is- getting lost in the window. Pre-Pro is paramount in producing stills or motion. Scouting location was first, I decided on a recently renovated Deco Hotel. The owner was very accommodating in selecting the right room to augment daylight with both continuous and strobe lighting. Next, I pulled clothes I knew I wanted to stick with youthful yet playfully sophisticated apparel. I chose from a dark and neutral palette- feather vests, leather pants, body suits, halter tops with ornately embroidered tights. I presented a mood board with the clothes and a rough shooting schedule along with a detailed call sheet. The last thing was thinking through my approach and made an equipment list. The day I scouted it was sunny and the forecast for the shoot day a week was cloudy and cold, which became the case. I was prepared and rigged an 800 watt Par light from outside the window through opal diffusion. With such a young model, I knew I have to work with her on taking direction and feeling the clothes. I actually told her at one point just breath to embrace how the outfits made her feel. How did the room feel after finishing your pretend “Performance” at the theater adjacent to your room that you could see? What has the reaction to the images been so far? Peers and some friends in high places have very well received the motion spot in the fashion business. Dalton Taylor really enjoyed seeing it after returning to New York. Kailee very graciously told me it was a special experience for her. It’s continuing to pick up traction as I’m getting to bid on projects for new clients. What I take away is realizing what I pre-visualized and having fun collaborating with a good team. It’s pretty special when Hair & Make Artist suggests building from natural to heavier as the piece progresses. I’m going to use the piece to continue getting it in front of people that I specialize in; youth culture. My focus is on Fashion/Beauty, music, and artists. I’m taking stock in a very extensive early experience in fashion and beauty. My favorite project is the next one. 2:25 min spot- Featuring Kailee with Sasha Models has real potential talent. Wardrobe includes; C. Luce Vest & wool body vest | Bobeau Shirt | Lucy & Co Leather Pants | Christian Louboutin Shoes | Via Spiga tights courtesy of Pretty In Patina.
Needle Drop: Black Sabbath – Planet Caravan (Bambook & Quina Edit) | Objekt- Porcupine