Fashion Vignette | KaileeDecember 27, 2016 | Motion
I had done a motion spot featuring fashion designer, Dalton Taylor at a show of his first complete line. I was capturing a story of the chaos in the dressing room before the show began. One of the models, Kailee Lawerence, had presence- it’s been my experience to recognize good talent. I could tell Dalton was drawn to her as well. I spoke with her agent, Sasha Speiker about shooting her for a still and motion “Fashion Vignette”. I’ve been doing a lot of still and motion projects lately and they’ve evolved into cutting my stills into a moving image spot to convey a subject in a different ambiguous narrative. My goal was to create a four page fashion story of stills and a 2 min motion spot for personal promotion, while using my experience to mentor/direct a fourteen yr old model with real potential. She’s 5’11” and has this quiet sophisticated beauty. Clothes dictate fashion stories, so I thought of a simple story portraying a girl just finishing a performance at a theater next to her hotel room. She was out of costume and unwinding then playfully auditioning different options of what to wear out on the town with her troupe. She ends up staying in and asking herself who she is- getting lost in the window. Pre Pro is paramount in producing stills or motion. Scouting location was first, I decided on a recently renovated Deco Hotel. The owner was very accommodating in selecting the right room to augment daylight with both continuous and strobe lighting. Next I pulled clothes I knew I wanted stick with youthful yet playfully sophisticated apparel. I chose from a dark and neutral palette- feather vests, leather pants, body suits, halter tops with ornately embroidered tights. I worked with a wardrobe stylist to help with handling clothes and a hair and make up artist. I presented a mood board with the clothes and a rough shooting schedule along with a detailed call sheet. The last thing was thinking through my approach and made an equipment list. The day I scouted it was sunny and the forecast for the shoot day a week was cloudy and cold, which became the case. I was prepared and rigged a 800 watt Par light from outside the window through opal diffusion. With such a young model, I knew I have to work with her on taking direction and feeling the clothes. I actually told her at one point just breath, do some Tai Chi with me and embrace how the outfits made her feel. How did the room feel after finishing your pretend “Performance” at the theater adjacent to your room that you could see? What has the reaction to the images been so far? Peers and some friends in high places have very well received the motion spot in the fashion business. Dalton Taylor really enjoyed seeing it after returning to New York. Kailee and her agent were thrilled. It’s continuing to pick up traction as I’m getting to bid on projects for new clients. What I take away is realizing what I pre visualized and having fun collaborating with a good team. It’s pretty special when Hair & Make Artist suggests building from natural to heavier as the piece progresses or when wardrobe stylist auditions looks I didn’t consider. I’m going to use the piece to continue getting it in front of people that I specialize in; youth culture. My focus is on Fashion/Beauty, music, and artists. I’m taking stock in a very extensive early experience in fashion and beauty. My favorite project is the next one. 2:25 min spot- Featuring Kailee with has real potential talent. Wardrobe includes; C. Luce Vest & wool body vest | Bobeau Shirt | Lucy & Co Leather Pants | Christian Louboutin Shoes | Via Spiga tights courtesy of Pretty In Patina. I’m honored that Wonderful Machine included the project in their Wonderful Machine weekly round up.
Needle Drop: Black Sabbath – Planet Caravan (Bambook & Quina Edit) | Objekt- Porcupine