Fall Fashion | September Issue | l’uomo mode & vêtements pour femmesAugust 30, 2017 | Photo
I found this project in front of me while exploring new fall menswear and women’s cosmetics. September has historically been a look into style. I can remember anxiously waiting for the magazines to hit the stands in my youth.
My goal was to “Let Go” and let the clothes and styling dictate the stories as they should. There are fashion photographers and photographers who photograph fashion. I’m the latter but respect fundamentals impressed on me by fashion editors.
Pre Production began by pulling clothes at Grae Clothing and pre visualizing a de constructed non-traditional beauty approach. Casting Alex Priest, a CrossFit curator, at a contemporary art center just made sense- he fit the look I was after. I carefully selected two women from Develop Models with delicious red hair and skin kissed with freckles. One was to be shot with abstract makeup and an irreverent attitude. The other had to have this natural more traditional beauty wearing almost no makeup. I mixed continuous HMI and strobe to grab a graphic irreverent attitude to Nicole’s condition. Breanna’s approach is naturally curious and inspired movement with continuous HMI lighting to imbue a painterly quality.
Challenges always arise and on shoot day one model and makeup artist didn’t show. You have to stay cool and resolve the issue. Both girls worked under my direction well.
My favorite part of any project is the subtle build of excitement as you see what you pre visualize come together with the team. It’s especially rewarding when the models are excited about the work while I don’t even know what I’m looking at anymore.
I’m entering the project into a few relevant contests and getting them in front of fashion editors.
I would say to anyone creative, let go and find a stopping point. And if you like what you’ve done you failed.
Rag&Bone Shawl Collar Grey with Alex Mill Gloves Cashmere
James Perse Grey V Neck Heather Grey with AG Tells Modern Slim Super Black pants
Jack Spade Camo Sport Coat with Rag&Bone Denim Jeans in studio located in Omaha, Nebraska.