”You’re safe with me” –
Billy W Day defends battered women. I met him on the street wearing a safety pin. He doesn’t talk much but I know his stories from asking the pin. He’s actively committed to a movement. His phone rang at least four times while shooting in the studio. Billy had to bounce. People rely on him.
The struggle is real. #GenZ is on deck and will deal with how cultural condition has changed their world. ”Part of activism is to fuck with a system that is learned. It’s not beautiful”- Monica Mirabile for #Humanly
I’m working on a personal project that could help find the generation their voice. Their struggle owning who they are is palpable. Lately, my approach to fashion and beauty has been deconstructing fundamentals, creating un-beauty or “Rogue vogue”.
“Stop living in some else’s dream and write you song”. -yours.
“Drive the stakes in the road you’ll walk on”. – yours
I found this project in front of me while exploring new fall menswear and women’s cosmetics. September has historically been a look into style. I can remember anxiously waiting for the magazines to hit the stands in my youth.
My goal was to “Let Go” and let the clothes and styling dictate the stories as they should. There are fashion photographers and photographers who photograph fashion. I’m the latter but respect fundamentals impressed on me by fashion editors.
Pre Production began by pulling clothes at Grae Clothing and pre visualizing a de constructed non-traditional beauty approach. Casting Alex Priest, a CrossFit curator, at a contemporary art center just made sense- he fit the look I was after. I carefully selected two women from Develop Models with delicious red hair and skin kissed with freckles. One was to be shot with abstract makeup and an irreverent attitude. The other had to have this natural more traditional beauty wearing almost no makeup. I mixed continuous HMI and strobe to grab a graphic irreverent attitude to Nicole’s condition. Breanna’s approach is naturally curious and inspired movement with continuous HMI lighting to imbue a painterly quality.
Challenges always arise and on shoot day one model and makeup artist didn’t show. You have to stay cool and resolve the issue. Both girls worked under my direction well.
My favorite part of any project is the subtle build of excitement as you see what you pre visualize come together with the team. It’s especially rewarding when the models are excited about the work while I don’t even know what I’m looking at anymore.
I’m entering the project into a few relevant contests and getting them in front of fashion editors.
I would say to anyone creative, let go and find a stopping point. And if you like what you’ve done you failed.
Rag&Bone Shawl Collar Grey with Alex Mill Gloves Cashmere
James Perse Grey V Neck Heather Grey with AG Tells Modern Slim Super Black pants
Jack Spade Camo Sport Coat with Rag&Bone Denim Jeans in studio located in Omaha, Nebraska.
I shot this for an editorial. Dani Jo is a creative with skills in modeling and hair and makeup. She sent me a selfie of these incredible braids, which took seven-hours and three people to finish. I had to shoot her in some sort of streetwear style as a taking off point along with British attitude- Amy Winehouse or The Sex Pistols. I pulled clothes from Pretty in Patina but ended up only a granite top from Michelle Consume and these dope Converse brown leather kicks. Originally I lit with big sources cut back with negative fill for a good beauty base. She arrived and I wasn’t feeling it so I struck everything. The considered scope of shooting still and motion I had to audition strobe and continuous light sources. For the second change, I kept it simple and used a Kino Flo mounted low on a pigeon with a grid and Opal gel. I saved the JokerBug HMI and went outside on the dock for change three. It turned out to fit the clothing and feel right. I hope the piece helps get in front of more creatives. What I take away from this is how inspiration can change when you see something you didn’t consider when pre-visualize.